About NewImpact

It started with a penny. Jens Molbak’s idea was to make it easier for people to cash in their spare change. Coinstar was born. As a young founder, Jens began to understand the transformative potential of tri-sector solutions. As CEO, he was driven create a company that both gave to and benefited from the private, public, and nonprofit sectors. By applying the tri-sector approach, Jens scaled Coinstar into a billion-dollar company that continues to thrive today.

Since its founding, Coinstar has processed billions of dollars, raised more than $150 million for nonprofits, and saved the U.S. and UK government billions—all while increasing spendable cash power. After the success of Coinstar, Jens realized tri-sector thinking and subsequent business models could be applied to many types of organizations, with great potential to transform society. In 2021 Jens founded NewImpact.

A humanity-benefit nonprofit 501(c)(3), NewImpact is dedicated to changing the way the world finds opportunities and solves problems. By promoting tri-sector thinking and building specialized tools, we help doers catalyze and scale innovation faster. Creators quickly discover that repurposing resources and aligning interests from the private, social, and public sectors has the potential to supercharge ideas. Tri-sector innovation results in faster progress and greater impact for people and the planet.

Our goal ultimate goal is for Tri-Sector Innovation to be as widely accepted and practiced as Design Thinking, Agile Development, or Human-Centered Design.

The NewImpact Team

NewImpact pioneers and promotes tri-sector innovation with a passionate team of tri-sector champions.
These champions are a dynamic mix employees, consultants, and volunteers.

  • Jens Molbak

    Founder

    Jens dedicated to advancing Tri-Sector Innovation (TSI) as a framework for organizations to thrive while contributing to the greater good and founded NewImpact to carry this work forward.

    Jens has presented Tri-Sector Innovation at keynotes, business schools, the United Nations, and other global forums. He is passionate about inspiring and promoting approaches that make social and economic progress are accessible to all.

    A native of Seattle, Jens is an avid hiker, back country skier, and enthusiast of landscape architecture. He holds an M.B.A. from Stanford University and a B.A. from Yale University.

    Contact us for bookings/speaking engagements.

  • Beth Roberts

    Head of Innovation & Tools

    Beth works to advance and translate Tri-Sector Innovation (TSI) into practical tools and methods that organizations can use to design and evolve their business models. She leads the development of these tools and resources and works directly with organizations to help them apply TSI in ways that align business success with societal impact.

    Beth brings experience building tools and technology for public good across the public, private, and nonprofit sectors — including work at Microsoft, PATH, and the Institute for Health Metrics and Evaluation. She joined NewImpact in 2019.

  • Lori Belknap

    Executive Assistant

    Lori has twenty plus years of experience supporting C-Suite Executives, in multiple industries. Lori’s effective team and client interactions, leads to a high level of performance and care to her team. Lori is a member of National Association of Professional Women, Executive Assistant Peer Group and International Association Administrative Professionals. Outside of work she enjoys traveling, hiking, outdoor sports, and spending time with her husband, adult children and grand-children.

    Lori has been with NewImpact since 2015, and has assisted Jens since 2013

  • Bob McNamara

    Bob brings decades of extensive experience in finance, accounting, and administration to New Impact. Prior to joining New Impact, Bob was the Controller and CFO for 19 years at Molbak’s Garden and Home, a premier independent garden center, located in Woodinville, WA. Bob graduated from Washington State University with a BA in Business Administration and obtained his CPA certificate shortly thereafter. Outside of work, Bob enjoys fly fishing, gardening, traveling, and volunteering at a local food bank.

  • Kimberly Davies Lohman

    Kim has 15 years of experience identifying market-based solutions for social and environmental challenges. Before NewImpact she was a sustainability consultant with Resonance and Accenture. Kim began her career in international development with the Bill & Melinda Gates Foundation and Grameen Foundation. She earned her MBA from Duke University’s Fuqua School of Business and BA from The University of California, Davis.

    Kim spends her free time in nature enjoying the wonders of the Puget Sound.

    Kim was NewImpact’s full-time Impact Innovation Strategist and Chief of Staff for two years, leading the food utility concept project, standing up a workshop service offering, and overseeing communications.

    She is currently an advisor to NewImpact.